Innovative brand storyteller with 10+ years of experience creating and collaborating on print, web, and social media writing. Accomplished at editing for several publication styles and teaching writing to many audiences. A self-starter with a master’s degree, patience, and wit.
Experience
Writing Manager, Creative Studio
Bentley Systems | July 2021 - Present
Oversee consistency in company’s brand voice across all B2B and B2C marketing content and webpages for over 45 brands, covering audiences throughout the infrastructure industry.
Manage full-time and freelance writers, including assigning projects and reviewing their submitted material.
Lead production of long-form user stories, working with writers, graphic designers, and subject matter experts.
Write and edit scripts for product, industry, and corporate videos, working with producers and subject matter experts.
Deliver corporate collateral for annual international conference, including 100s of assets—web pages and ads, emails, event descriptions, and press articles.
Coordinate writing production schedule and edit all copy for annual 300+ page print publication showcasing user stories by working alongside C-level executives.
Accomplishments:
Created writing and visual branding guide for company’s student licensing program used by over 4,000 colleagues.
Determined brand voice for company website rebrand, including reducing webpages by 99.4% and editing over 350 pages
Senior Writing Specialist, Writing Services
Bentley Systems | November 2017 - July 2021
Developed brand voice and B2C marketing content for company’s student licensing program, including articles, emails, and video scripts.
Drafted all B2B marketing content for construction and collaboration software, including web pages and ads, emails, user stories, e-books, and white papers.
Produced corporate collateral ahead of and after annual conference, including editing press releases and helping draft annual 300+ page print publication of user project summaries.
Accomplishments:
Created content appearing on Nasdaq MarketSite in Times Square as part of going public.
Wrote web copy and articles for the student learning platform, which received over 1 million visits in first 7 months.
Head Tutor and Coordinator
Georgetown University NURO Online Writing Center | January 2016 - August 2019
Provided tutoring for nursing master's students through an online Adobe platform and Zoom.
Crafted and presented online writing workshops, which increased interest in the Writing Center.
Managed all day-to-day operations, including monitoring emails and schedules, as well as planning monthly update meetings.
Communicated with students and faculty by creating and running Facebook and internal social media pages.
Writing Consultant
Georgetown University Professional Writing Center | January 2016 - May 2017
Created and led in-person and online writing workshops for PR firms, including media, social media, and memo writing.
Demonstrated tools for more efficient professional writing processes, consulting with M Booth and GMMB employees.
Designed and presented grant writing workshops to non-profit organizations, such as NSF and Capital One.
Education
Georgetown University
Master of Arts | August 2015 - May 2017
Georgetown College; Washington, DC
Major in English; GPA: 3.89/4.0
Relevant Coursework: M.A. Capstone, Professional Writing
Saint Joseph’s University
Bachelor of Science, Bachelor of Arts | August 2011 - May 2015
College of Arts and Sciences; Philadelphia, PA
Majors in Biology and English; GPA: 3.43/4.0
Technical and Language Skills
MS Office (Outlook, Word, Excel, PowerPoint, Teams) and Adobe (Acrobat, InDesign, and Workfront)
Web content writing, blogging, copywriting, editing, and proofreading
Website design (WordPress, Squarespace, Wix)
Social media writing (Facebook, Instagram, Twitter, LinkedIn)
Intermediate Spanish (speaking, reading, writing, comprehension)